The Power of the Increment
When I reflect upon the success I’ve achieved to date and consider the details, I’m always amazed to consider the origins and my journey so far. Given different accomplishments, it’s instructive to...
View ArticleYour Network is Terrible and It Will Kill You
A couple of questions: Could you quickly secure a new job solely on the strength of your connections? Could you start a business and achieve self-sufficiency immediately based upon your connections? I...
View ArticleGratitude is one of your biggest sales tools
Most of the sales people who I know have lots of confidence. With some, it might even border on arrogance. Confidence is a critical attribute for successful sales, as believing you can get a result is...
View ArticleWhose Attention is the New Currency?
The more attention you can commit to things, the more value you will derive. Unfortunately, it’s not a matter of awareness; attention spans are now shorter than ever and paying attention is a...
View ArticleIs Arrogance Professional Suicide?
I’ve worked with many confident people and, as is true with other Type A’s, I’ve had the occasion to clash with some of them. There were times when it was about agreement on performance metrics; other...
View ArticleHow to Master Attendee Acquisition When Launching a New Event
I have a few event launches under my belt, having been in the business for the past 28 years. Many elements of a launch are the same, regardless of the event, and there’s a proven formula for success....
View ArticleWhy looking out for #1 makes sense
One of my touchstone books is “Looking Out for Number One” Sounds like a selfish idea right? Wrong. Knowing what your needs are and ‘delivering’ them to yourself is a critical first step to making...
View ArticleSix steps to avoid event marketing disaster
Can your events marketing staff pivot away from disaster toward success? For most event companies, the answer is mostly no. They have staffs that were trained by ‘the book’ and struggle with the...
View ArticleIdiot Marketing Messages
Here are some examples of what I consider to be idiot marketing messages: Last chance to sign up is Friday! Hours left to save – register today! Early bird pricing extended! High-level content at ABC...
View ArticleKeeping Your Head When All Else is Crumbling
One of the things that really has helped me in life is keeping calm when all around is going wrong. This is especially helpful at events where I must solve problems in real time and it’s not always...
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